The 2025 Customer Operations Trends

Since Forest Admin's launch in 2018, we have never seen such a rapid wave of change in our clients’ operations teams. The widespread adoption of AI isn't just changing workflows—it's redefining the possibilities of customer experience delivery.

We have distilled our observations in this guide through five trends that we see shaping customer operations in 2025. For operations leaders, these trends represent clear opportunities to drive competitive advantage through strategic technology adoption and team empowerment.