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Mission: Ops Possible, Episode 2: Scaling Smart at Motto

In episode 2 of 'Mission: Ops Possible,' Guillaume interviews Antoine Bouttier, CEO of Motto, about launching an electric bike subscription service. They discuss operational challenges, tech solutions, Ops tactics, automation, and a nifty use of AI.

Mission: Ops Possible, Episode 2: Scaling Smart at Motto

Our Ops Podcast's Latest Episode is Live!

What does it take to build a scalable, efficient operations model in a high-growth startup? Antoine Bouttier, CEO of Motto, an e-bike subscription service, has the answers.

In this episode, we explore Antoine’s journey from venture capital to hands-on operations, and how his experience at Bird shaped his vision for Motto.

From launching the business to navigating unexpected challenges (bike thefts, anyone? 😅), Antoine shares his playbook for operational success.

Many Ops topics for this Ops-centric startup

We covered a lot of ground and got through a few funny stories - like Antoine refering to the Knowledge Base as the "Sea Serpent".


1. From VC to Operator

Antoine transitioned from investing in startups to running one, realizing that execution is everything. His time at Bird showed him how strong operational execution were key to scaling massively.


2. Challenges of launching Motto

Building a hardware-plus-software business meant tackling logistics, maintenance, and theft. Antoine shares how early operational missteps and learnings shaped their strategy and led to smarter, tech-driven solutions, and an evolution of their model.

3. The importance of tech in Ops

From day one, Motto prioritized tech to streamline processes. By closely aligning Tech and Ops, they automated workflows and tasks, and scaled without having to deploy a large operations team.


4. AI’s role in knowledge management

Keeping knowledge up to date is a challenge in any scaling business. Motto integrated AI into their knowledge base, ensuring critical updates are flagged and information remains reliable. 🤖


5. Team efficiency & scaling lessons

How do you scale a fleet of thousands of bikes with a small team? By continuously optimizing operational ratios and challenging assumptions about staffing needs. ⚡️

If you’re in Operations, Customer Experience, or Growth, this episode is packed with insights on efficiency, automation, and scaling without overextending resources.

🎧 Add the episode to your streaming playlist or watch it now on Youtube: