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Introducing our new logo: to Growth and leveling up Operations

Introducing our new logo:  to Growth and leveling up Operations

We started Forest Admin to solve a simple problem: developers were wasting too much time building internal tools. But we didn’t stop there. Over the years, we’ve built the most robust back office platform that powers some of the most complex customer operations in the world.

Our platform isn’t just another admin panel or back office. It’s a game-changer. Companies across industries (finance, insurance, health care, real estate, e-commerce, marketplaces…) rely on us for their most critical workflows. Why? Because no one understands operational challenges better than we do.

As we support enterprises with hundreds and sometimes thousands of employees, the importance of trust becomes even clearer. These organizations face complex compliance requirements, and their success depends on tools they can rely on completely. Last year, we achieved SOC 2 certification not just as a checkbox, but as a commitment to ensuring our customers never have to worry about security or compliance.

This quarter, we launched Forest Assist , a game-changing sidebar for help desks like Zendesk and Intercom. It uses AI to analyze conversations in real-time and dynamically show the exact data and actions needed to resolve issues, all within your help desk. No more switching tools: support agents can close tickets faster than ever.

We believe AI is the future of operations, and we’re leading the charge. In 2025, we’re rolling out pilots with key customers to integrate Agent AI into our platform. Our goal? Automate entire customer operations workflows while keeping humans in control, allowing you to step in and review or validate critical steps. This isn’t science fiction, it’s happening now.

Our team combines deep operational expertise with cutting-edge technology. We deliver innovation and reliability that sets us apart. The SaaS and AI revolutions are here, and Forest Admin is at the forefront. We’re not just building tools, we’re transforming how operations teams work. And we’re just getting started.

As we look ahead, we’re excited to introduce a new logo inspired by a tree, symbolizing growth and leveling up. It represents our mission: empowering operations teams to thrive and reach new heights.

Sandro Munda,
Founder & CEO, Forest Admin
Let’s grow stronger, together.